What is streetwear?
Streetwear isn't a short-lived fashion trend, but a cultural statement. Originating from the subcultures of New York and Los Angeles, streetwear combines influences from hip-hop, skateboarding, graffiti, and high fashion. In this article, you'll learn what streetwear really means, where it comes from, which brands have shaped the style, and why it's more relevant today than ever.
What does streetwear mean?
Streetwear describes a clothing style that originated on the streets. It stands for casualness, individuality, and rebellion against the mainstream. Typical features include oversized cuts, hoodies, sneakers, and accessories. It's less about trends than about attitude. What is streetwear? The short answer: fashion that shows attitude.
Where does streetwear come from?
The roots of streetwear date back to the late 1970s and early 1980s. In New York, hip-hop merged with fashion, while in Los Angeles, skaters and surfers shaped their own look. Labels like Stüssy, Carhartt, and Schott NYC became icons of the scene. This cultural blend of music, art, and street culture is the origin of what we know today as streetwear. Read our article "What is streetwear? "
Which streetwear brands are there?
The list of the most well-known streetwear brands is long: Supreme, Palace, Off-White, Patta, and many more. German labels like LFDY have also established themselves. Anyone looking for streetwear brands like LFDY can now also find alternatives like BEAHATER – clean, high-quality, and right at the heart of the scene. Discover our Shop All .
Typical streetwear style: How to wear it
Streetwear thrives on contrasts: wide cuts, layering, oversized fits, and the mix of luxury and everyday wear. Sweatpants and shorts , vintage-look hoodies, and shirts with a clear message are particularly popular. Streetwear style is versatile, yet always authentic.
Streetwear today: More than just a look
Streetwear is now a global phenomenon. Through social media, collaborations with luxury brands like Supreme x Louis Vuitton, and personalities like Kanye West and A$AP Rocky, streetwear has evolved from the streets to the runway. Yet the core remains the same: an expression of identity, creativity, and subculture. You can find even more insights in our fashion trends and outfits .
FAQ: What many people want to know about streetwear
What does streetwear mean in German?
Literally translated: street clothes. But at its core, it's more than that—it's a cultural expression.
Which brands are typical for streetwear?
Supreme, Stüssy, Off-White, Carhartt, LFDY, BEAHATER and many more.
What is the difference between streetwear and sportswear?
Streetwear originates from subculture, sportswear from sports. Many styles overlap today, but remain distinct in their DNA.
Conclusion: Why streetwear remains
Streetwear is here to stay. It's the expression of a generation that pushes boundaries, refuses to be pigeonholed, and uses fashion as a voice. Those who wear streetwear are wearing more than just clothes—they're carrying attitude. Check out our essentials and become part of the movement.