Our story – How BEAHATER came about

Sometimes something great is born not from a plan, but from defiance. BEAHATER began 2022 not with a business plan, but with an attitude: No more conformity, no more empty trends. We wanted to create clothes that don't beg for attention, but rather express character. Not just anyone wears them – only those who feel it.

From the idea to the first collection

The first hoodie was more than just a test: 480 GSM, oversized fit, chunky seam details – manufactured with a partner company in Turkey that shares our philosophy. No compromise on fabric or cut. And no turning back. It was clear: We were going to go for it. With hoodies, T-shirts , caps & beanies – but all limited. Because nothing should be interchangeable.

Production with attitude

Our partners in Turkey, Portugal, and occasionally in China don't work for us, but with us. Fair conditions, sustainable processes, and full transparency. This isn't just an advertising slogan. This is a requirement. BEAHATER streetwear should look good – and feel good too, with attitude on your skin.

From Augsburg to the world

Our roots lie in the heart of Augsburg, right in the heart of Martini Park. BEAHATER has grown amidst concrete, old buildings, and creative energy. What began as a small hoodie drop has become a label recognized on social media, in the scene, and on the street. BEAHATER is made in Augsburg—but for those who don't conform.

The community makes us visible

Today, BEAHATER is more than a brand. It's a movement. Our community carries the statement into the world – with every story, every comment, every COMMUNITY LOOK . When you wear BEAHATER, you carry your story with you. And continue writing it with us.

BEAHATER. From Augsburg. For everyone with attitude.