Our story – how BEAHATER was created

BEAHATER was born from a feeling many people know: being underestimated, held back and expected to fit in. At some point, enough is enough. In 2022, we decided to turn that feeling into something real. Not a brand that aims to please – but an attitude. Clothing that doesn't beg for attention but shows character.

From an idea to something that lasts

The first hoodie wasn’t an accident, but a statement: 480 GSM, oversized fit, true craftsmanship. Produced in small manufacturing studios in Turkey that share our values. No mass production, no compromises. From that moment on, BEAHATER stood for quality you feel – before you even see it.

Produced responsibly

Our partners in Turkey, Portugal and occasionally China work with us – not for us. Fair conditions, transparency and durable materials. Not the cheapest way, but the right one. Real streetwear doesn’t need to be explained. You can feel it.

Augsburg is our origin – not our limit

In the middle of the Martini Park in Augsburg, surrounded by concrete, old buildings and creative noise, BEAHATER grew. From there it moved into the streets, the scene and onto social media. BEAHATER started locally – but it’s made for everyone who does their own thing.

Community over customers

People don’t wear BEAHATER because of a logo, but because of the feeling behind it. Every order, every photo, every story becomes part of the movement. When you wear BEAHATER, you’re not just wearing clothes – you continue the story.

BEAHATER. From Augsburg. For everyone with attitude.