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The challenges of print-on-demand for fashion brands
Print-on-demand (POD) is often promoted as an easy entry into the fashion industry. However, this method also presents challenges, especially for fashion brands that value high quality, sustainability, and brand identity. This article explores the potential disadvantages of print-on-demand and presents alternatives, such as production in Turkey.
Quality and durability with print-on-demand
A key aspect is product quality. Many POD providers use standardized, often inexpensive materials. This can negatively impact the feel, durability, and appearance of the clothing. Problems such as faded prints after a few washes, poorly sewn seams, or inferior fabrics are not uncommon. For brands that value high-quality, long-lasting products, this can pose a significant problem and negatively impact their brand image.
Limited design options and customization
Print-on-demand often offers limited customization options. The selection of fabrics, cuts, and finishing processes is usually very limited. Custom labels, customized tags, or special packaging are often not available or only available at an additional cost. This makes it difficult to establish a unique brand identity and create recognition.
Production times, delivery times and customer service
Because products are only produced after the order is received, delivery times with print-on-demand can be longer than with traditional production methods. This can lead to customer dissatisfaction, especially if fast deliveries are expected. Furthermore, customer service depends heavily on the POD provider and can vary in terms of response times and problem resolution. Direct communication with the producer, as is possible with production in Turkey, is usually lacking.
Sustainability and transparency of the supply chain
Another important aspect is sustainability. Many POD suppliers lack transparency regarding their supply chain and production conditions. Information about the materials used, production locations, and social standards is often difficult to access. This is a disadvantage for brands that value sustainable and ethical production. Would you like to receive information about sustainable textiles ? Learn how sustainable materials can help ensure transparency and quality in the supply chain.
Cost structure and profit margins
Although print-on-demand offers the advantage of low initial investment, production costs per unit are often higher compared to larger production volumes. This can reduce profit margins and impair competitiveness. For example, with production in Turkey, economies of scale and optimized production processes can significantly lower unit costs.